Wednesday, September 24, 2008

Hero Honda's releases music video on 25th anniversary

Two-wheeler major Hero Honda Motors has roped in all its brand ambassadors to feature in a music video celebrating the company's silver jubilee year.
The company released the video today on completion of its 25th year.
Hero Honda's video features its brand ambassadors such as Bollywood stars Hrithik Roshan and Priyanka Chopra, cricketers Virender Sehwag, Irfan Pathan, Suresh Raina, Gautam Gambhir, Ishant Sharma and shooter Rajyavardhan Rathore, the company said in a statement.
"In our 25th year... We wanted to celebrate the young and emerging India, an India which is confident of taking on the world. This India story is best reflected in the success of our young achievers from the field of cricket and entertainment," Hero Honda Motors Vice President (Marketing and Sales) Anil Dua said.
The music video has been shot at five different locations across the country as well as abroad in Mumbai, Jaipur and Kuala Lumpur. The project was spread over a period of two months.

Titled "Hero Honda Dhak Dhak Go", the three-minute long video has been conceptualised by Draft FCB Ulka and produced by Ravi Udyawar. Ranjit Barrot has composed the track and the vocals have been recorded by Shankar Mahadevan, Sukhwinder Singh and Shreya Ghoshal, the company added.